How to enthral audience with a green concert?

Green concert means a musical function with an aim to raise environmental awareness of its audience or to raise funds for a green cause. It does not mean it will simply tell people how-to type of green tips. It will just make them think about environment and how to preserve it by slightly referring this thought in songs sung in the event. This is an effective source to target teens to bring behavioral changes for the green care.

Main feature

The main feature of a green concert is that you need not to take much effort to make people attend it. Mostly people like music and love to attend live music concert. Therefore, you just have to announce in your local newspaper or on your social media and people will come up in huge number. They not only attend such events but fully involve it. In this way you can communicate your message easily to them.

The cost factor

There are usually two financial objectives of a green concert.

• To organize for fund raising and it is usually held in posh localities where people are already environmentally aware. That is why they are asked to contribute for the green cause to raise public awareness of those who don’t have basic perception on importance of going green
• To organize a green concert with free entry or with nominal fee to bring maximum number of people to attend it and then they are made aware with message of environmental care

In any of the cases attendance is not a big problem if you properly publicize it. In a posh locality if you sale entry ticket with higher prices people will happily buy them just to play their role for the protection of environment. On the other hand people will flock to buy low price tickets because of enjoying music with lower cost.

Things to remember

It is not a normal musical concert when you link it with a green objective. It may be to arouse action for the beach cleaning of your area or to activate community participation for the solution of garbage pollution problem of your locality. In any of the cases you need to take this event differently and must remember following things while organizing it.

• Don’t stuff green songs in it; make a good mix of popular songs with a few especially prepared environmental songs
• Invite showbiz and sports celebrities to join you in this event and publicize their participation in advance to impress public so they will attend it just to see their favorite celebrities
• Make extensive publicity through all media (print, electronic and web) before and after holding the concert to let other people know about it and make them think about this sensitive issue
• Try to make a partnership with a TV channel to give the exclusive broadcast rights of the event and get a fee for this service
• Invite a music icon as chief guest of the event to increase its publicity
• If possible arrange a segment of song competition in the concert and invite community members to participate in it. Give green give away to best performers

How to organize green concert?

Here is step by step guide to organize a live musical concert for the purpose of raising environmental awareness or for fund-raising to do green projects in future.

• Make cost estimates of event and point out sources to arrange the money either through fund-raising or through donations from green companies with their publicity in return in shape of banner, log on backdrop, announcement during the concert etc
• Decide date and time of the event and then book the venue that should be not far away from the residential area
• Book artists and musical band to perform in the event
• Design publicity material including poster, sign board and banners to make people know when it is being held. Number of material depends upon your budget. Also get design backdrop to be put at the stage of the event
• Publicize on social media and local press to invite people to attend it
• If entry is on ticket, fix the spots where from people can buy tickets and publicize those spots for the convenience of interested public
• Invite celebrities to grace the event and then again publicize which celebrities are going to attend the event
• Hire a popular anchor to conduct the entire proceedings of the event
• Finalize spot arrangements and double check sound system, lighting and security arrangements to stop gate crashers
• Conduct the event by first inviting main celebrities to say few words and then start musical function 
• After the event, extensively make publicity of the happening of the event in all media and never forget to upload photographs on your all social media accounts
• Make the accounts in order for audit purpose because you have to show every source of your earning for tax purpose.