To invite public attention
towards various environmental issues of your area and to involve them to
resolve such issues, there are several options to achieve your objective. One
of them is green exhibition where you ask companies to install their
environmental products and publicize it for general public to attend it and be
familiar with various green products. In this way they get to know availability
of green options against the conventional products and services that are not
much environmental friendly. As a result of your promoting the green trends in
public, their consumption pattern becomes environment friendly.
First step
To organize a green exhibition
first of all you have to decide which type of pollution you need to address
first. For this purpose you select the one according to its gravity in your
area. If there is no support to green products in your country you need to
support them either you are a government department, non-governmental
organization or an environmental activist group. You need to help them promote
their green products without minimum marketing cost to increase their sale.
Similarly if industries have no guidance to control their pollution level you
may organize a green exhibition to display various environmental control
technologies to make them familiar of their features to prompt them utilize
such technologies.
Consultation
To organize a green exhibition you
need to do consultation with the group of companies or industries for whom you
want to do this event. If you want to promote green products you need to do
consultation with green companies or their representative body to convince them
to take part in it in maximum number. If they agree to be with you the most
important task you accomplish. Eventually you should set participation fee for
each green products company to bear the expenses of green exhibition.
Venue arrangement
After that you have to book a
venue for arranging your green exhibition. The venue should be vast in area so
that several companies can put their stalls to promote their green products.
Usually in big cities of every country such huge halls are available for this
cause. You need to pay a certain amount as advance payment to confirm the
booking.
Confirm the stalls
You have to get confirmation from
green companies how many stalls they are putting up. In this way you get to
know how much stall fee you will receive from them. Similarly you have to
allocate space for each stall. You can also award different categories to stall
to generate more funds. You can charge more money to stalls at front side and
stalls at back side may be given little relief in fee.
Other sources of funds
Besides stall fee, you can also
generate money by getting publicity banners from green companies or the ones
that are not interested to put up their stalls to promote their green products
and services. You can contact government organizations related to environmental
protection to convince them to join you in this cause and install their
publicity banners inside exhibition hall to let public know how environment
friendly they are.
Publicity of green exhibition
Now the main objective is to
bring as much public in the green exhibition as you can. This you can do
through:
- Announcements in newspapers
- Ticker on news channels
- Slide on cable network
- Announcement on social media
- Publicity banners on main spots of your city
- Posters on community halls, big offices and educational institutions
- Direct mailing of invitation cards to community, consumers and industrial associations
Spot arrangements
You need to hire services of a
contractor that sets the stalls within the exhibition hall and you allot them
each stall to every company according to terms and conditions already settled
earlier. After that you have to set a reception stall where your volunteers
guide public about various stalls. You can also put sound system to make
announcements of various types during the exhibition to inform public about
important information.
Press coverage
This is the reaping moment of
your activity. After organizing a green exhibition you must publicize it in
print, electronic and social media to let people know its objectives and activities
undertaken in it. In this way public not only get motivated to switch over to
green products after learning about their features in your press coverage but people
also enthusiastically participate in such events in future.
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