Green walk is one of the best
options to raise environmental awareness.
It invites people’s attention towards a green cause and builds public opinion
for it. On most of the days of environmental significance this activity is done
all across the world. Environmental organizations both from public and private
sectors use it as an effective instrument to bring people together to take efforts for environmental improvement.
It is a symbolic activity but works successfully to arouse interest of masses
for a green issue.
Here are top 10 tips to
effectively organize a green walk in your area to make people feel the gravity
of an environmental problem.
Selection of track
The track where people have to do
green walk must be in the centre of the city but quite free from its hustle and
bustle. It should not be so busy road where you want to do this activity
because it may hamper the smooth running of the traffic. Secondly there must
not be any restriction to conduct such activity on your selected track. Third
important point to select the track is its smoothness so that people from all age
group can easily walk on it. It should also be spacious so that walk convoy may
easily take U-turn to come back on starting point to finish the walk.
Weather
If you need to organize a green
walk on the day of environmental significance in that case you don’t have any
choice to see the weather condition. On a specific day you are bound to
organize it. But you can fix the timings for this event according to weather.
If it is hot you should organize it in the early morning or in the evening. In
most of the hot countries you must take care of this fact.
Event
You need to give it a proper name
like “Walk For A Green Cause” or “Eco Walk” to let people know its relevance. Similarly
you can tag it with the brand of the sponsoring company that is paying all its expenses.
Participants
Its participants should be from
all walks of life to avoid making it a simple parade of one group. Secondly
people from all age groups and both genders should be invited to make it
balanced representation of your society.
Celebrities
To put the element of public
interest in your green walk you should invite showbiz and sports celebrities of
your area. In this way people will keenly attend this event and those who
cannot attend it, will at least read and watch its happening on media. As a
result it will get wider public attention.
Gives away
To motivate the participants you
should distribute very fine gives away amongst them. It should not be for
one-off use but must have long-term utility. T-shirt, keychain, cap, insignia
or any other item of same nature is a good choice for this purpose.
Banners & Placards
These items infuse life in a
green walk. You must prepare banners to arouse enthusiasm of its participants
and all publicity material should reflect your will to resolve an environmental
issue. Similarly placards should also be full of variety with lot of green
slogans to raise environmental awareness of public.
Lucky draws
People stay for the whole
activity if they know there will be any lucky draw after the event. People also
want to see how their luck is on that day. So arrange a purposeful lucky draw
in your green walk with little prizes of different types to make people stay
till the end.
Music must
Without music an awareness walk
may become so boring. Music retains the interest level of younger generations
who actually make such events so lively. So try to arrange live music for this
activity.
Media coverage
In any green walk a few hundred
people take part. This is not an ideal number to communicate a green message.
So widely publicize your event through electronic, print and social media to
convey its message to huge number of people.
No comments:
Post a Comment