Recently a few private banks jointly organized a training session in
Karachi for their sales s on how to market green financing products. It is
a good initiative and can work if effectively managed through a robust
marketing strategy. To stimulate the demand for green financing products the
main challenge is to convince businesses their higher profit without covering
the social cost i.e. environmental pollution - can never be ethically their due
share. If it is they are convinced, one can hope to create a market for this
newly introduced financing product.
Industrial pollution – the main sources of environmental pollution by
businesses – pollutes the water with its effluent and contaminates the air with
its emissions. Like every country, Pakistan does have legal tools to control it
but despite their enforcement, it can’t be controlled beyond a negligible
level. Why? Its answer is lengthy and every saner person does know it.
Enumerating the reasons here is not the subject matter of this article. Here the
main purpose is to discuss how to influence businesses to control the menace of
pollution at its source.
There are three sides where industrial pollution can be controlled. The first one is the regulatory side by enforcing the environmental laws in their true spirit. For a developing country like Pakistan hoping to fully exploit this legal tool can be anything but a viable approach. The built-
